What is Vision Health Alliance?

In 2021, Vision Health Alliance was launched by The Vision Council, under their related educational foundation, the Better Vision Institute. Committed to driving awareness about the importance of annual comprehensive eye exams, Vision Health Alliance is dedicated to making eye health a central part of the healthcare conversation. Vision Health Alliance works to create partnerships designed to promote access to eye exams and draw attention to the importance of eye health as it relates to quality of life and early detection of life-threatening diseases.

Mission and Vision

As a credible, reliable resource, we aim to educate the public — across all demographics — on the benefits of scheduling annual, comprehensive eye exams. Through expanded awareness, positioning eye health as critical to overall health, Vision Health Alliance is bringing consumers and vision care companies together with a shared commitment to a brighter future.

If your organization is interested in partnering with or sponsoring Vision Health Alliance, please contact Jane Balek at jbalek@thevisioncouncil.org. Sponsorships and partnerships fuel our mission to change the healthcare conversation and educate the public about the importance of annual eye exams.

Visionary Supporters


American Optometric Association logo
Hilco Vision logo
Eschenbach logo