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Here are some important tips on managing your Flexible Spending Account:

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Vision Health Alliance also provided 600 eyecare kits for glasses and contact lens emergencies. The kits have been donated and distributed to the EyeCare4Kids provider network across Nevada.

To read the article, click here.

Vision Health Alliance is supported by industry leaders including EssilorLuxottica, Alcon, EyeMart Express, HilcoVision, Eschenbach, Shopko Optical, MyEyeDr and HEA-PECCA. For more information on Vision Health Alliance, click here.

More about Las Vegas HEALS

Founded in 2002, Las Vegas HEALS (Health, Education, Advocacy, and Leadership in Southern Nevada) is a nonprofit, membership-based association whose mission is to foster strategic alliances in the healthcare community, collaborating on workforce issues, and being a proactive force for legislative initiatives to improve access and the delivery of quality healthcare. The organization now represents members who collectively employ over 28,000 healthcare professionals. Multiple task forces, councils and committees meet on a regular basis to address various issues and opportunities.

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A new program of the Better Vision Institute, the related educational foundation of The Vision Council, the Vision Health Alliance will serve as a multi-faceted consumer education initiative, featuring a new consumer education campaign and supported by strategic professional and industry partnerships and a robust digital marketing effort. The initiative will champion eye health as an important part of overall health and eye health exams as an essential component of healthcare; educate consumers about categories of industry products that are solutions to eye health, eyecare and lifestyle concerns; and position the vision care industry as part of the solution to healthcare access and equity.

“Consumer education and awareness and community-building are key pillars of The Vision Council’s strategic plan,” said Ashley Mills, CEO of The Vision Council. “This new campaign builds on the strength of our previous work with the industry and the profession and offers an opportunity for the entire vision care community to work together to position eye and vision health at the center of the healthcare conversation. Our collective impact will raise vision to the top of the consumer’s mind.”

“The pandemic seriously disrupted consumer attitudes and behavior around healthcare. Now, as we emerge from the pandemic, we realize we have a unique opportunity to capture the public’s renewed attention on health and wellness and position eye care and eye health as a critical part of overall health and wellness,” said Jane Balek, Executive Director of the Vision Health Alliance. “The Vision Health Alliance presents an opportunity to reimagine our efforts to reach consumers and educate them about the importance of eye health, vision protection, and comprehensive eye exams.”

Vision Health Alliance efforts will focus on increasing consumer awareness of the relationship between comprehensive eye exams and overall eye health and influencing comprehensive eye exams among those who never or rarely get them. In addition, messages will spotlight the categories of products and services in the vision industry that help people have the best quality of life possible.

Core consumer messages of the new campaign will include: eye health exams as an essential part of healthcare; how lives and livelihoods are improved by the products and services of the vision care industry; why improving access and equity to care and products is vital; and how the vision community can help address access and equity in healthcare through strategic partnerships and investment.

Over the next few months, The Vision Council will examine consumer trends and gather new data with the help of a research partners mdg and VisionWatch and recruit new partners among like-minded organizations. The Vision Health Alliance’s designation as 501c(3) allows for multi-faceted opportunities for funding, stakeholder engagement and partnerships. Ahead of the initiative’s August 2021 launch, The Vision Council seeks to broaden support from the industry. Companies interested in joining the Vision Health Alliance as a founding partner should contact Jane Balek at jbalek@thevisioncouncil.org.

In addition to industry support, the Vision Health Alliance will continue its partnership efforts to spotlight the importance of eye healthcare and annual comprehensive eye exams with the American Optometric Association (AOA), the professional organization representing the nation’s doctors of optometry, paraoptometric professionals and future doctors. As the primary eye health and vision care providers in communities across the country, doctors of optometry are recognized for their essential and expanding role in health care and commitment to the delivery of personalized, family-focused care in support of overall health.

“We know that in order to accomplish real change, we need to have a multi-faceted approach that includes engaging more stakeholders within and beyond the vision community, strategic partnerships that allow us to leverage new channels to reach people, and an updated, consumer-facing awareness and education campaign – The Vision Health Alliance will serve as the vehicle that allows us to accomplish these goals,” said Balek.

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The world experienced a stressful year together, and as we begin to return to work, school, and leisure activities, it is clear that Think About Your Eyes needs to evolve to help the public navigate a new awareness about health and wellness. We are excited to announce the formation of the Vision Health Alliance, a new movement to bring together companies, non-profits, and healthcare professionals so that we can do more than just encourage patients to schedule a comprehensive eye exam.

Our new, more impactful mission is to help you navigate your eye health journey by providing information and resources that help you understand the connection of eyecare and vision health to your overall health. Over the course of the last year, we have all changed – and our mission is changing with us.

We strive to be a regular, trusted resource for you, so we hope you will check back with us often. And remember, eye care is healthcare.

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May is Healthy Vision Month and we decided to celebrate with a little celebrity trivia this year. Eye diseases and ailments can impact anyone, even the rich and famous. In fact, you may not even know that you aren’t seeing your best! The CDC estimates that as many as 11 million Americans ages 12 and up could see better with some form of vision correction that they aren’t currently using. That’s a significant portion of Americans not looking and seeing their best! Thankfully the celebrities in our quiz got the eyecare they needed.

Take our quiz to see how well you know your celebrity eye trivia, and be sure to protect your eyes this month and every month!

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Choose your favorite activity below or, if you’re feeling extra ambitious, give them all a whirl!

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